Colloquy: OE adds interactive print experience

February 1, 2014

Augmented reality is a new communication tool that brings the print and digital worlds closer together. Scanning a page with a smart phone or smart device reveals additional “hidden” content.

Interactive print campaigns are slowly spreading into the oil & gas industry. We have incorporated 2D matrix barcodes (quick recognition, QR codes) in prior issues to link to websites.

Beginning with this issue, Offshore Engineer will offer extra animated editorial content.

OE’s interactive content in the print magazines can be accessed using the (free) Actable app for smart phones and tablets. Designed by Quad/Graphics, the app can be uploaded to Android devices running the 4.0 operating system and higher. It is available from Google Play: 11MB, updated 21 Dec 2013. The Actable app is also available for Apple devices running iOS 6.0 or later. This includes iPhone (it’s optimized for iPhone5), iPad, and iTouch. Visit the iTunes store, Utilities category, 30MB.

Special icons indicate the type of content (this issue contains video and easy PECOM conference registration on p. 67) and we will roll out additional icons in the coming months. We are building toward a totally interactive issue in October. Look for the icons and start scanning today!

UTEC Geomarine provides a video of its geoROV system during a geotechnical investigation, accessible on p. 30. Download your Actable app now to view.

Staff changes
We recently augmented our Houston editorial staff. Sarah Parker Musarra joined us as a staff writer last year, following communications and writing positions at Waste Management, ENI Trading & Shipping Inc., AEI, and Houston Community Newspapers. She graduated from the University of Texas at Austin with a BA in English and has been promoted to Associate Editor.

Anthresia McWashington came to OE as an editorial intern last year, first cutting her teeth at the Offshore Technology Conference in Houston. She recently graduated from the University of Houston (UH) with a BA in Journalism. As a student, she served as a reporter and photographer at the UH newspaper, The Daily Cougar. She has now joined the OE staff as Web Editor.

Welcome to both! OE